Effective Date: September 17, 2026
Last Updated: September 17, 2026

Integrated Packaging Machinery, LLC, a Michigan limited liability company (doing business as “IPM”), respects your privacy and is committed to being transparent about the personal information we collect, how we use it, and the choices available to you. In this Privacy Policy, “IPM,” “we,” “us,” and “our” refer to Integrated Packaging Machinery, LLC. This Privacy Policy describes our practices for information collected through ipmperformance.com (the “Website”), our marketing communications, forms and file uploads, chat services, job application processes, and other online interactions with us.

This Privacy Policy does not apply to information collected by third parties through their own websites, applications, or services (such as our applicant tracking system or platforms we link to), or to information we collect offline in the course of a customer relationship, which is governed by our agreements with that customer.

This Privacy Policy also serves as our notice at collection under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”). If you are a California resident, please review Section 5 for a description of your rights and the categories of personal information we collect, use, and disclose.

This Privacy Policy is available in an alternative format to consumers with disabilities upon request. Please contact us using the information in Section 13.

By using the Website, you acknowledge that you have read and understood this Privacy Policy and you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information in three ways: directly from you, automatically as you use the Website, and from third parties.

Information you provide directly

When you interact with us, you may provide personal information such as:

  • Contact information: name, business email, phone number, mailing address, company name, and job title (through contact forms, gated content, event registrations, or direct outreach).
  • Facility and shipping information: through our Spare Parts and Technical Support forms, we may collect your facility location, ship-to address, and site-specific details.
  • Equipment and operational information: the specific packaging equipment, robot platforms, line details, part numbers, and operational status (including current impact and remote-access availability) that you provide when requesting parts, service, or an uptime audit.
  • Uploaded files: photos, documents, drawings, and other files you upload through our forms. These may include images of your production facility or equipment. Please do not upload files containing sensitive personal information (such as government identification numbers, financial account numbers, or health information) about yourself or others.
  • Communication content: the substance of your inquiry, project requirements, or messages you send us through forms, email, or other channels.
  • Chat conversation content: if and when you interact with the chat widget on our Website, the content of your conversation is collected and processed by our chat service provider. Please do not include confidential or sensitive information in chat.
  • Job application information: if you apply for a role at IPM, applications are submitted through our external applicant tracking system, SaaShr (hosted at secure6.saashr.com), reachable from IPM’s careers page. SaaShr collects your name, contact information, resume, work history, and other application materials on our behalf. IPM does not directly collect applicant information outside of the ATS. SaaShr’s privacy notice governs its own handling of your application data.
  • Marketing preferences: your consent status for marketing communications and cookies.

Information collected automatically

As you use the Website, we and our service providers automatically collect:

  • Device and browser information: IP address, browser type, operating system, screen resolution, referring URL.
  • Usage data: pages visited, time spent on each page, links clicked, and navigation paths, and, where you have consented to analytics cookies, session recordings and heatmaps of your on-page interactions (mouse movements, scrolling, and clicks) collected by Microsoft Clarity.
  • Cookies and similar technologies: see the “Cookies and Tracking Technologies” section below.
  • Approximate location: derived from IP address, typically at the city or metropolitan-area level.
  • Advertising and analytics identifiers: when advertising and analytics services are active on the Website (see Section 3 for the current list), those services may set their own identifiers and receive information about your interaction with the Website.

Information collected from third parties

We may receive information about you from:

  • Business intelligence providers (such as Snitcher): this type of service identifies the organization associated with a visitor’s IP address, which helps us understand which companies are interested in our products.
  • Marketing partners and CRM platforms (such as HubSpot): we may enrich or update contact information about business prospects.
  • Publicly available sources: professional networking sites, industry publications, and business directories, where used to research prospective customers.

2. How We Use Your Information

We use personal information to:

  • Respond to your inquiries and provide the information, products, or services you request
  • Fulfill contracts, quotes, projects, and post-installation service commitments
  • Provide parts, technical support, and warranty service tied to installed equipment
  • Process job applications and evaluate candidates for open roles
  • Send marketing communications about our products, services, industry insights, and events, where you have opted in or where permitted by law
  • Improve the Website, our products, and our customer experience through analytics and research
  • Personalize your experience on the Website and in our communications
  • Protect the security and integrity of the Website, including detecting and preventing fraud, spam, or unauthorized access
  • Comply with legal obligations, respond to legal requests, and protect our rights

Legal bases (for visitors in the EU and UK): To the extent the EU General Data Protection Regulation or the UK GDPR applies to our processing of your personal information, we rely on one or more of the following legal bases: your consent (for example, for non-essential cookies and marketing communications); our legitimate interests in operating, securing, promoting, and marketing our business, provided those interests are not overridden by your rights and freedoms; the performance of a contract with you or steps taken at your request before entering into one; and compliance with legal obligations.

We do not use personal information for purposes that are incompatible with those listed above without first providing you notice.

3. How We Share Your Information

We do not sell personal information in exchange for money. However, California law defines “sale” and “sharing” broadly to include making personal information available to third-party advertising and analytics platforms for cross-context behavioral advertising, even where no money changes hands. Our use of the advertising and analytics tools described below may qualify as a “sale” or “sharing” under that definition, and you have the right to opt out as described in this Section and in Section 5. We may share personal information with the following categories of recipients:

  • Hosting and infrastructure providers: Kinsta (managed WordPress hosting) and Cloudflare (content delivery and bot management).
  • Analytics providers: Google Analytics, Microsoft Clarity.
  • Advertising vendors: Google Ads / DoubleClick, Meta (Facebook Pixel), Microsoft Advertising (Bing UET), LinkedIn (Insight Tag). These tools are loaded only after you consent to marketing cookies. Some or all of these may be temporarily disabled at any time as we tune consent-gating; the current active set is disclosed in our Cookie Policy.
  • Marketing automation and CRM: HubSpot (including form processing via the Gravity Forms HubSpot integration).
  • Business intelligence providers: Snitcher (reverse-IP company identification).
  • Chat services: Chatling (chat conversation processing).
  • Form processing and spam protection: Gravity Forms (form platform), Google reCAPTCHA (spam and bot protection).
  • Font delivery: Google Fonts (may be self-hosted where technically feasible).
  • Video hosting: YouTube (Google), for embedded videos, which load only after you consent.
  • Applicant tracking: SaaShr (external applicant tracking system used for job applications).
  • Business partners: organizations we collaborate with on specific customer engagements. The partner list varies from project to project. Data shared with partners is limited to what is material to scope, procure, install, and support a project for that customer.
  • Legal and regulatory recipients: courts, regulators, law enforcement, and other authorities where required by law or where we believe disclosure is necessary to protect our rights, safety, or the safety of others.
  • In connection with a business transaction: if we are involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to the terms of this policy.

Regarding “sharing” for cross-context behavioral advertising (CCPA / CPRA): When active and consented to, our advertising and analytics tools, including Google Ads, Meta Pixel, Microsoft Advertising, LinkedIn Insight, and Google Analytics, may receive identifiers (such as cookie IDs and IP address) and internet activity information (such as pages viewed) for purposes that qualify as “sharing” or “sale” under California law. You can opt out of such sharing at any time by declining marketing cookies in the consent banner, by clicking the “Do Not Sell or Share My Personal Information” link in the footer, enabling Global Privacy Control in your browser, or by contacting us at privacy@ipmperformance.com. We do not knowingly sell or share the personal information of consumers under 16 years of age.

Our service providers and contractors are contractually restricted from using personal information for any purpose other than providing services to us.

We may use and disclose aggregated or de-identified information that does not reasonably identify you, without restriction, and we will not attempt to re-identify such information except as permitted by law.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Website, understand how visitors interact with our content, and support marketing efforts. We use an opt-in consent model: other than functional cookies, no cookies or third-party tracking technologies are placed on your device or allowed to transmit information to third parties until you accept them through our consent banner. We categorize cookies as follows:

  • Functional: required for the Website to function (session management, security, load balancing, bot detection, and storing your consent choices). These cannot be disabled.
  • Preferences: enable enhanced functionality such as chat, preference storage, video embeds, and font delivery.
  • Statistics: help us understand how visitors use the Website (Google Analytics, Microsoft Clarity).
  • Marketing: track visitors across websites to inform marketing efforts (HubSpot, Google Ads, Meta Pixel, Microsoft Advertising, LinkedIn Insight, Snitcher, Chatling).

When you first visit the Website, our consent management platform presents a banner allowing you to accept, reject, or customize your cookie preferences. The “Accept” and “Reject” options are presented with equal prominence. Functional cookies are always active. You can change or withdraw your preferences at any time using the cookie preferences link in the Website footer.

We recognize the Global Privacy Control (GPC) opt-out preference signal sent by supported browsers. When we detect a GPC signal, we treat it as a valid request to opt-out of “sale” or “sharing” of your personal information for that browser, and we will apply it to any personal information we have associated with that browser.

We also honor the “Do Not Track” (DNT) signal sent by supported browsers. If your browser sends a DNT signal, we treat you as having declined all non-essential cookies and tracking technologies, and that setting controls even if you later click “Accept” in our consent banner. To enable those technologies, you would need to turn off DNT in your browser settings.

For a current, dynamically-updated list of specific cookies in use — including which are active or blocked based on the current consent configuration — see the Cookie Policy accessible from the Website footer.

We do not control third-party tracking technologies or how the third parties that provide them use the information they collect. Those third parties may associate the information they collect with your personal information or collect information about your online activities over time and across different websites and services. If you have questions about a third party’s practices, please contact that provider directly.

5. Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information. Regardless of location, you may contact us at privacy@ipmperformance.com to exercise any of the following:

  • Access: request a copy of the personal information we hold about you
  • Correction: ask us to correct inaccurate or incomplete information
  • Deletion: request that we delete personal information we hold about you
  • Portability: request a copy in a portable, machine-readable format, where applicable
  • Opt out of marketing: unsubscribe from marketing communications at any time
  • Opt out of cookies: change your consent choices using the cookie preferences link in the Website footer

How to submit a request

You may submit a request by any of the following methods:

Email: privacy@ipmperformance.comPhone: (616) 531-7758

The “Do Not Sell or Share My Personal Information” link in the Website footer (for opt-out requests)

Mail: Integrated Packaging Machinery, LLC, Attn: Privacy, 801 Fox Row Court NE, Rockford, MI 49341

We will confirm receipt of access, correction, or deletion requests within 10 business days and respond within 45 days of receipt. If we need more time (up to an additional 45 days), we will tell you why. We will act on opt-out requests within 15 business days. We may need to verify your identity before responding to access, correction, or deletion requests; we will do so by matching the information you provide against information we already hold, and we will not ask for more information than is reasonably necessary. We do not require verification for opt-out requests. You may designate an authorized agent to make a request on your behalf; we may ask the agent for proof of your written authorization and may ask you to confirm the request directly. We will not discriminate against you for exercising any of these rights.

If we deny your request in whole or in part, you may appeal by replying to our response or by emailing privacy@ipmperformance.com with “Appeal” in the subject line. We will respond to appeals within the time required by applicable law (generally 45 to 60 days) and, if we deny the appeal, we will tell you how to contact your state attorney general.

California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know the categories of personal information collected, the sources, and the purposes for which it is used
  • Access the specific pieces of personal information we hold about you
  • Delete personal information (subject to limited exceptions)
  • Correct inaccurate personal information
  • Opt out of the “sale” or “sharing” of your personal information
  • Limit the use and disclosure of sensitive personal information
  • Non-discrimination for exercising your rights

Notice of financial incentives: We do not offer financial incentives, price differences, or gated content in exchange for personal information, and we have no current plans to do so.

Categories of personal information collected in the past 12 months: identifiers (name, email, IP address, device identifiers); commercial information (products of interest, inquiries, part numbers); internet or other electronic network activity (browsing history on our Website); geolocation data (approximate, from IP); professional or employment information (company, job title, facility, equipment); audio, electronic, visual, or similar information (uploaded photos, documents, and chat conversations); and inferences drawn from the above.

Categories of sources: directly from you, from your device as you use the Website, from our service providers, from business intelligence and CRM platforms, and from publicly available sources.

Business or commercial purposes: those described in Section 2.

Categories of third parties with whom we share: hosting and infrastructure providers, analytics and marketing technology providers, advertising vendors, business intelligence providers, chat services, spam protection services, applicant tracking systems, and legal or regulatory recipients when required.

Categories of personal information sold or shared in the past 12 months: identifiers (cookie and device identifiers, IP address) and internet or other electronic network activity information, disclosed to advertising and analytics vendors for cross-context behavioral advertising. We have not sold or shared any other category of personal information. We do not sell or share personal information of consumers we know to be under 16.

Sensitive personal information: We do not seek to collect sensitive personal information, and we do not use or disclose any sensitive personal information for purposes other than those permitted by the CCPA regulations. Accordingly, the right to limit does not currently apply.

Retention: the retention period for each category of personal information is described in Section 6.

To opt out of the sale or sharing of your personal information, use the Do Not Sell or Share My Personal Information link in the Website footer, enable Global Privacy Control in your browser, or contact us at privacy@ipmperformance.com.

Residents of other U.S. states with comprehensive privacy laws

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and other states with comprehensive privacy laws have rights similar to those listed above under their respective state laws (VCDPA, CPA, CTDPA, UCPA, TDPSA, etc.), including the right to opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise your rights, contact us at privacy@ipmperformance.com or use the methods described above.

If we deny a request, you may appeal as described above. We will respond to appeals within the timeframe required by your state’s law.

International residents

IPM is a US business serving US customers. All personal information is processed and stored in the United States, where privacy laws may differ from those in your jurisdiction. The Website is not directed to individuals in the EU or UK and if you access the website from outside the US, you do so on your own initiative and your information will be transferred and processed in the US. If you are located outside the United States and believe IPM holds your personal information, you may contact us at privacy@ipmperformance.com.

To the extent the EU GDPR or UK GDPR applies to our processing of your personal information, the following also applies:

Your rights. In addition to the rights described above, you may have the right to restrict or object to our processing of your personal information, to withdraw consent at any time where processing is based on consent (without affecting the lawfulness of processing before withdrawal), and to receive your personal information in a structured, commonly used, machine-readable format. To exercise these rights, contact us at privacy@ipmperformance.com. We will respond within one month, which may be extended by two further months where necessary.

International transfers. Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to the United States, we rely on the European Commission’s Standard Contractual Clauses (and the UK International Data Transfer Addendum, where applicable) or another lawful transfer mechanism.

Complaints. You have the right to lodge a complaint with the data protection supervisory authority in the country where you live or work or where you believe an infringement has occurred. We would appreciate the chance to address your concerns first, so please contact us before doing so.

Marketing. We will send marketing communications to individuals in the EU or UK only with consent or where otherwise permitted under applicable law, and every message includes a means to opt out.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typical retention periods:

  • Google Analytics user data: 14 months
  • Google Analytics event data: 2 months
  • Microsoft Clarity session recordings: 30 days (heatmap data is retained for 13 months)
  • Contact form submissions and inquiries: no explicit expiration; retained as long as necessary for business, service, or legal purposes, unless you request earlier deletion
  • HubSpot CRM records: no explicit expiration; retained as long as the business relationship or business need continues, unless you request deletion
  • Uploaded files (photos, documents, drawings): retained with the associated project or service record for the same duration as that record
  • Chat conversation transcripts: retained by the chat service provider per their standard retention practices; we retain relevant excerpts as part of the customer record where useful for service continuity
  • Customer records and project data: retained for the life of the project relationship, plus a reasonable period afterward to support warranty, service, and replacement parts obligations
  • Marketing communications lists: until you unsubscribe
  • Job applicant data: retained by our applicant tracking system provider (SaaShr) per their standard retention practices; typically retained for the duration of the recruitment process and for a reasonable period afterward for records purposes
  • Consumer request records: records of privacy requests and our responses are retained for at least 24 months.

We may retain information longer where required by law, contract, or a legitimate business need.

7. Data Security

We take reasonable and appropriate measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. Measures include encryption in transit (HTTPS across the Website), access controls limiting who can access personal information based on job role, vendor security due diligence, and standard IT security practices. No system is completely secure, but we work continuously to protect the information you entrust to us.

Email, chat, and form submissions sent to or from the Website may not be secure, so please use care in deciding what information you send us through those channels. Any transmission of personal information is at your own risk. The security of your information also depends on you: please take reasonable steps to protect your own devices and accounts.

If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

8. Children’s Privacy

Our Website and services are directed to businesses and business professionals. We do not knowingly collect personal information from children under 13, or under 16 where applicable law imposes a higher threshold, and we do not knowingly sell or share the personal information of consumers under 16. If you believe we have inadvertently collected such information, please contact us at privacy@ipmperformance.com and we will take steps to delete it.

9. Third-Party Links

The Website may contain links to third-party websites, tools, or platforms, such as LinkedIn, YouTube, or supplier documentation portals. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information.

10. Marketing Communications

We send marketing communications only to those who have opted in or where permitted by law based on an existing business relationship. Every marketing email includes an unsubscribe link. You can also unsubscribe at any time by contacting us at privacy@ipmperformance.com.

We comply with the CAN-SPAM Act in the United States and applicable law in other jurisdictions.

11. Automated Decision-Making

We do not engage in automated decision-making that produces legal or similarly significant effects on you. The only automation we currently use is lead scoring and intent-related prescriptions through HubSpot. Lead scoring informs our internal outreach decisions only. It does not trigger any automated downstream activity directed at you (for example, no automated drip email sequences or automated purchasing decisions), and it does not affect your legal rights.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. When we make material changes, we will update the “Last Updated” date and, where appropriate, notify you by email or through a notice on the Website. We will not use previously collected personal information for a materially different purpose without first providing you notice. Your continued use of the Website after changes take effect indicates your acceptance of the updated policy. We review this Privacy Policy at least once every 12 months.

13. Contact Us

For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us at:

Integrated Packaging Machinery, LLC

Attn: Privacy
801 Fox Row Court NERockford, MI 49341United States
Email: privacy@ipmperformance.com Phone: (616) 531-7758